Trademark Applications and Registrations

Trademark applications (and registrations) provide you with numerous to protect your business and investment; in fact they will become your most effective business asset. There is a very common misconception that registering a company, purchasing the domain names and registering for tax purposes provides you this legal rights to protect your brand. This is simply not the case; only a registered trademark can provide you with the legal backing to secure your venture and its future methods.

Questions often arise as to if to register a signature. The simple answer is that it is imperative, providing the only form of protection that gives exclusive legal rights to utilize the company trademark for that specific goods and services, both in the offline and online environments; affording the business the ability to stop others from together with your brand and potentially damaging the reputation of the business.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Incorporate logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and businesses. The inclusion of a written description within the business’ offerings provides the legal specifics of insurance coverage. It is important that the range of products and/or services that business produces is correctly classified into one of the 45 separate categories readily.

It is important to focus on that trademark applications are country specific. For instance, this means that should you have a trademarked business in New Zealand that currently is trading, or is proposing to trade, in Australia you should protect vehicles and business conception around australia too. Having rights to your brand, logo and product offerings in New Zealand does not mean that you have the same rights in Australia; a separate trademark application must be added.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark objected status Online India application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights make use of the trademark. Once an application is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the majority of trademark applications progress straight through to registration. When the trademark registration is approved, the business will receive certification and approval in order to the exclusive user for this specified trademark for the plethora of goods and services requested for under the application.